Released on: March 4, 2008, 9:00 am

Press Release Author: Ryan Haynes

Industry: Healthcare

Press Release Summary: As the battle for the online glasses and lens market gets
tougher Glasses2you.com has launched its latest weapon onto the internet.


Press Release Body: Leading online glasses and frame retailer scores over biggest rival

As the battle for the online glasses and lens market gets tougher Glasses2you.com
has launched its latest weapon onto the internet.

Glasses2you.com has filled a gap in the market by launching its innovative new
Varifocal service.

The move is also being seen as a challenge to the fading dominance of the high
street optician.

The new Varifocal service has also stolen a march on Glasses2You\'s biggest online
rivals.

Glasses2You has taken the innovative step which will reduce the cost of Varifocal
production by removing the need for specialist measurements.

The retailer is making use of its interactive Virtual Mirror which can more
accurately identify distances.

\"We have made the process as quick and simple as possible,\" says Russell Andrew,
founder. \"Customers upload their photo and can then choose the right frame to suit
them by trying it on in our Virtual Mirror.\"

According to Andrew the next part of the process is where things get really clever.

\"Once a photo is uploaded and a pair of frames chosen, the virtual mirror can
identify the relevant measurements required for the purchase of accurate Varifocals.
It\'s as easy as that.\"

\"Glasses wearers should not be forced to splash out hundreds of pounds at a time for
a pair of new spectacles. Glasses are a necessity for many people and there is no
reason why they should have to put up with the huge mark-ups high street retailers
add on to the cost.\"

The technology has been overseen by the company\'s own in-house optical expert. Peter
Mills, Glasses2You general manager believes this will fundamentally change the way
an optician works: \"The role of the optician is changing and the virtual mirror is a
unique tool that will make purchases much quicker.

Glasses2You is providing a full guide to buying Varifocal glasses online for
first-time purchasers; it is also offering a 10% discount on all introductory
orders.

\"Using the virtual mirror isn\'t the only way to purchase our Varifocal glasses,\"
adds Andrew. \"We can also send out a trial frame and customers can post us a photo
wearing it so we can calculate the distance in our laboratory.\"

Glasses2You will soon be making its move on the high street in an aim to become the
leading spectacle retailer; \"There is a fashion in glasses that does not just appeal
to the youth but to everyone, it is especially important depending on the person\'s
lifestyle to find a style that fits and suits.\"


Web Site: http://www.glasses2you.co.uk/

Contact Details: 23 Tutor Close
Southampton
SO31 4RU
UK
+44 (0) 845 22 22 242
0845 017 9027
ian.allcoat@glasses2you.co.uk